Category: Creative Direction
Expressions of a Man: Interview with Theodore R. Goyins, III
Tuesday, November 1, 2011
When I see my peers pursuing their passion, it continues to fuel me on my creative journey. We often hear about the success stories, but don’t fully understand the twist and turns along the way. I met Theodore R. Goyins, III on the campus of Florida A&M University in the Fall of 2001. Even back then he had a way with words. Theodore was outgoing, charismatic with a magnetic personality. You could tell people genuinely enjoyed being in his company.
I became familiar with Theodore’s writings on his blog, Thoughts of TRG 3. I always found the free verse poems to be personal, introspective and inspirational. “Thoughts of TRG 3” was the start of a journey -the spark of a passion. I took a moment to sit down with Theodore to gain insight into his first collection of poems, Expressions of a Man, and understand his path to publication. I always knew Theodore was destined for greatness; I’m just glad I could be apart. Book artwork styled and creative directed by yours truly, lensed by, Elton Anderson.
Inspiration lies below. Don’t be afraid to read, comment and share.
Expressions of a Man can be purchased here -> http://bookstore.authorhouse.com , http://www.amazon.com and http://www.barnesandnoble.com.
Could you give us any insights into the story behind Expression of a Man?
Expressions of a Man was a cathartic piece of art for me. From childhood to present day I have dealt with health and life challenges that have had me close to death. I desperately needed to find an outlet to let out my inner struggles and emotions. Writing became my release. Over the years I would write my thoughts down, both positive and negative. It was bottled emotions that caused my ailments to grow exponentially. I would never tell friends or anyone about my writing because I considered it emasculating. After getting over my fears of letting out the inner most parts of me, I decided to share it with others. Expressions of a Man is a collection of one man’s challenges and the rewards that came along with overcoming the same.
What do you hope readers will take away from reading your collection of poetry?
I pray that readers see themselves in these writings. So much that when they read they will start to allow expression to come naturally. This anthology is both for men and women. For men it shows that expressing yourself is not only isolated to one gender and that it will truly help them in every aspect of their life, if they found a way to express what they truly feel. As it relates to women, I am aware that many women have buried the heartbreaking memories and emotions of abuse. This book will help women start the healing process allowing themselves to overcome those terrible memories and express their pain. I pray that women read this book and become even more clear to how men may express themselves as well. Also so that they understand that a man’s way of expression may be different but the emotions behind it may be the same. Women are powerful and they can create a comfortable environment for men to express themselves openly. This anthology seeks to help expression come naturally for both men and women.
Writing such a personal book can be emotionally taxing, what were some of the biggest challenges and rewards?
There were definitely a couple of challenges but with those challenges came great reward. Once I got past the thoughts of sharing vulnerable parts of me and whether or not people would like my writings, I was ecstatic about sharing my thoughts with the world. The greatest reward is knowing that this book may possibly save a life. That is the main motivation behind this book, to save lives.
A lot of writers – at various career points – struggle with rejection, unsupportive friends or family members, mixed reviews, and their own insecurities. Has your journey been devoid of these experiences?
My family and friends have definitely been a great support for me. Even when I thought it was a far fetched idea for me to write a book, they were the ones that pushed me to complete it. I am blessed to have such a loving family and strong support system. I have been honored to have positive reviews on my book so far. My journey has definitely not been devoid of insecurity. As artist we are confident in what we do but realize that there is the fact that not everyone will take to your art as you do. The fact that one person out of millions may not appreciate your art can make for an insecure artist. We want everyone to love our work but I know that is not realistic. I do know that one person will be saved or motivated by my art and that is gratifying.
Could you tell us a bit about your path to publication?
I started out with just a blog and posted writings there for quite some time. In the beginning I did this to get through some hard times. After many people started to enjoy my writings and convinced me to compile my writings in a book that is when Expressions of a Man was birthed. I knew I wanted to self publish my first piece. I have great plans and ideas for my writing. I wanted readers to just enjoy my work and become known in the literary world. I look forward to doing more books and other forms of writing.
What about the writing life first called to you? Were you quick to answer or did time pass by?
Time definitely passed, actually years. I thought it wasn’t a manly thing to do, to write. Write, not a macho former football player. I wasn’t supposed to be a writer; I was supposed to be something totally different. But this is my calling. Looking in the face of death will really push you to find your purpose. I truly believe I have found mine.
Can we expect a follow up to Expression of a Man?
Definitely! My second book will be coming out soon. I just want readers to really absorb this book Expressions of a Man. Look for a play before the next book. God willing!
What would you like to say to people who are reading this interview and wondering if they can keep creating, if they are good enough, if their voices and visions matter enough to share?
When you find your passion, that is when life begins. Never stop creating, never stop believing! Your art is needed in this world and there is someone out there in this vast world that is depressed and is stuck in darkness. You and your art may be the light that saves their life. That is the purpose of your art.
Ultimately, what will be your legacy?
I am aware that my art will be more appreciated when I am no longer on this Earth and I am fine with that. I want to leave a legacy of determination and commitment. When I am no longer here I want the world to know that there was once a man who had challenges and obstacles just like them but life continued. I want my kids to remember Daddy as one who stood for integrity. My legacy lies in all 194 pages of Expressions of a Man because my life in fact lies on every page and finding this passion is where my life began.
Follow Theodore on Twitter – @TRG_3. He will also be having a book signing on November 12, 2011 at HueMan Bookstoore (2319 Frederick Douglass Blvd. (Between 124th and 125th Streets). New York, NY 10027) from 4pm to 6pm.
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From the Boardroom to the Weight Room
Thursday, July 21, 2011
I always enjoy styling my family and friends for events and photo shoots. It’s a testament to my skill, and speaks volumes of my craft when the people that knew me as an industrial engineer want to hire me as a fashion stylist. So, when I received the call about a photo shoot last August from Sterling, my good friend/fraternity brother, I was more than ready to make this brother FLY-ER!
Sterling works for the government, or as we say in D.C., “gubment,” and is a fitness model/bodybuilder on the side. He wanted some updates to his portfolio, so he flew to Miami Labor Day weekend for a small vacation and lifestyle photo shoot. During the offseason, Sterling is at his leanest maintained by a very strict workout and diet regimen.
After a long day of shopping and fittings, I thought we would indulge in some fattening grub, however I was sadly mistaken. Sterling whipped out this Ziploc bag of yams and an UNSEASONED, UN-FRIED chicken breast, then proceeded to have “dinner.” *deep, bacon-filled sigh* While my mind respected his regimen, my stomach politely walked to Five Guys and scarfed down a real meal.
The shoot was photographed by Creative Hostel co-inhabitant, Cendino Teme. I picked locations throughout South Beach and Miami to reflect Sterling’s personality and diverse looks. We had a great time working together, and I know it will not be our last. This shoot demonstrated the difference in lifting weights vs. lifting strips of bacon. I may have picked up some tips on physical fitness, but Sterling learned a thing or two about fashion.” Enjoy!
P.S.: The cigar was only for effect; no judgment.
25 Comments
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Fabo
Why Sterling look like DJ Drama on the pay phone pic though…
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Damon
LOL @ Fabo & Kels…Not DJ Drama…But I have to agree. Good work per usual, Kalu….
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You killed this Apuje! Very nice shoot!DOPE STYLE!
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strong muscles
Hope you’re updating daily.. Would love to read up on more of your posts!
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Yes please!!!
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You sure his other side side hobby isn’t being a model? Because he got that down pat. OMWord. Great, great photos. My favorite is him jumping over the rail. Nice. Fantastic job with the shoot, Apuje.
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oh my damn he is FINE
oh my damn he is FINE
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Fabian… why was i thinking the SAME thing tho…. #dead
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Michael
This shoot is Dope… you can truly tell someone that takes their craft seriously, from those that simply put clothes together and take pictures. The pieces, the composition, everything! Great work Apuje!
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Almarene Lowndes
There is only one way to describe not only the photographs but the fashions you put together HOT!! Apuje you’ve always had a cutting edge and great sense of style. I only wish that I could hire you to ADD some style to this teachers life.
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ANTONIO
amazing job frat!
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Wow, NICE!!! Now why didn’t you call me for grooming???!! LOL =) Awesome work Apuje…
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LOL, this was before we met last September. Next time I’ll be sure to reach out.
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Puje, I know I am supposed to be looking at the styling here, but I must say your subject is distracting, to say the least. lol In all seriousness, you know how I feel, so in short…Apuje does it again!
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Lelsey
What is his number? #jesustakethewheel I love the versatility of each outfit. He wears them all well. He actually wears nothing well too…
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Bhoranie
Styling is on point and he’s a freakin hottie! LOL!
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Good God. Bless your heart. Jesus take the wheel indeed. But.. Jesus can’t drive. Save us all.
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Yarb
Dopeness! Loved this Apuje!
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Ummm he fine. Is he single. #famulife
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Love the styling choices Apuje! Your frat brother, aka the model, wasn’t too bad to look at either.
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tanaka guns
Great website man, hope it lasts
Hope you keep updating, I will be back and read up on more of your interesting stuff 
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Rockin' Steady with Di'Ja
Wednesday, July 13, 2011
It is always a pleasure working with emerging recording artists. Not only are they purpose-driven and humble, but hungry. Often, that hunger and passion resonates throughout their sound and personality. The same can be said and much, much more about Nigerian/Sierra Leonean/Lebanese singer-songwriter, Di’Ja.
Last August, Di’Ja, born Hadiza Blell, reached out to me about styling and creative directing her next photo shoot. After listening to her hit single, Rock Steady, and reading her bio, I was excited to get to work with my first Nigerian-born starlet. *waves green & white flag* Di’Ja’s cultural background radiates through her unique sound as her music effortlessly merges pop, R&B and a hint of reggae. Like most Nigerians, Di’Ja is also degreed UP! She earned dual bachelor’s degrees with majors in psychology and biology, before pursuing what she knew to be her destiny: entertainment.
Her energy is infectious. If you ever have the opportunity to meet Di’Ja, you’ll know what I mean; people gravitate toward her as if they already know she’s a superstar. Once Di’Ja and I had our initial consultation, I knew I had to bring my ‘A’ game. The looks had to match her diversity in sound and culture without losing her as an artist. Di’Ja’s unique personality simply had to emanate through every look. I immediately enlisted the help of some amazing designers to bring my vision to life:
Dominique Auxilly: Look (1 &3), coral dress, and look (7), pewter dress.
Parfait Designs by Esosa: Look (4), unity skirt.
Delilah Johnson: Look (5), babydoll dress.
Artistic Aya: Look (5), paper earrings & bracelet and printed purse.
After pulling from designers, I went shopping to complete each look, and found great pieces from Betsey Johnson, Urban Outfitters, H&M, Steve Madden and ALDO. The mix of custom designs and off-the-rack pieces were the perfect fusion for the shoot.
As a fashion stylist, it is not only important to listen with your ears, but also with your eyes. Clients speak to you in many different forms and it’s your job to pick up on the minute details. Where possible, I infuse elements of my clients’ personal style. It provides them a fresh perspective on how to wear pieces in their current wardrobe. Using some of Di’Ja’s jewelry and shoes for this shoot ultimately helped her own each look.
The story below is what happens when an amazing team works with an even more amazing artist.
- Like Di’Ja’s Facebook Fan Page - http://www.facebook.com/pages/DiJa/184440925984
- Listen to her music on MySpace - http://www.myspace.com/musicdija
- Follow Di’Ja on Twitter - @aphroDIJA
- Download Di’Ja’s new single, Private Room on iTunes – http://itunes.apple.com/us/album/private-show-single/id435835147
***Photographer, Elton Anderson, Hair Stylist, R. Nicole Jenkins, MUA, Leontyne Reaves
36 Comments
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Okay, kay, kay… Impressive as usual! Keep up the good work.
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Gorgeous photos!!
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Kaven
Great write up and equally amazing images! I love Di’Ja’s sound. Looking forward to hearing more.
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Wow.. this is dope. I know Elton and i he does amazing work. Very exciting…
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I’m an aspiring fashion stylist and I really appreciate the tips you provide in your posts. I hope you continue letting us be apart of your journey. YOUR ROCK!
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Ummmm where can I get the jacket in the second to last row of pictures? I am serious Apuje!!!
No Really, I am Serious. -
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When a Stylist Gets Shot
Thursday, October 28, 2010
Since the weather is changing, I felt this post only appropriate. It’s time to introduce you to some Fall Fashion!
You don’t need to be a former model to be a great creative director. However, stepping in front of the lens allows one to gain perspective on what the photographer is looking for from their subject, and what the person being captured needs to do for an awesome shot. Having this understanding, last Fall, I decided to put together a lifestyle photoshoot with Bentley, model from the Mattison Agency, and her precocious daughter, Savannah.
Bentley’s portfolio consisted of many high-fashion editorials and a few campaigns. I wanted to add some lifestyle shots to her book, so I enlisted the help of Elton Anderson, noted fashion photographer (I always wanted to say that), Nicole Alexis, make-up artist, and my cousin Kelechi Kalu, fellow stylist, to bring this project together. To keep the story consistent, Kelechi and I decided all three of us would wear bowties in our group shots. I was also able to pull a dress in the last look from Delilah Johnson, fashion designer from Miami.
Initially, the lifestyle shoot posed some difficulties for Bentley. One of the hardest things for a fashion model to do is be natural and not pose. A key difference between lifestyle and high-fashion shoots is the emotion the image evokes. One is more natural while the other is about fierce posing. After a couple of clicks and some light direction, Bentley found her rhythm. Soon it was time for me to step in front of the camera. Elton began to direct Kelechi and I on set, and I must say, it’s not as easy as it looks. Nicole, Alexis and Bentley chuckled as we tried to get into the groove of things. If you know Kelechi, he loves the camera. As for myself, I enjoy taking pictures with my point-n-shoot, but I give you one of two looks: an endearing smile *adjusts halo,* or the patented misty eye. YEEAAAHHH BABY! *Austin Powers voice*
My experience in front of the lens taught me so much, from shot composition and directing groups, to movement and even “natural” posing. Looking back at my body of work, I’ve seen the growth in my directing and my clients definitely benefited from my brief stint into “modeling.” I won’t be stepping in front of the camera anytime soon, so no need to hide your kids (#noeddielong) or hide your wives. This stylist has already been shot.
***Photographer, Elton Anderson, Co-Stylist, Kelechi Kalu, MUA, Nicole Alexis
16 Comments
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Dope. So dope. This shoot is crazy. Great work Elton and Apuje and all those involved.
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This is hot Apuje! Love the bowtie on the model! Love your shots too!
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[...] This post was mentioned on Twitter by A. U. Kalu and Kels A. Kalu™, Kels A. Kalu™. Kels A. Kalu™ said: RT @Apuje: NEW BLOG POST: When a Stylist Gets Shot -> http://bit.ly/duk8On feat @ohsobentley @Nicole_Alexis @kelskalu! [...]
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dope post club. I am digging quite a few shots here.
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loving it
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Susan
As a woman I was always scared to rock a bow tie. This blog post has given me the inspiration I needed. Thanks Apuje. Great job team!
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C Grange
#Talmbout is this a 2k10 I aint in Tally no moh Epicurean! photo shoot? LOL #Realtalk these are some great looks bruh bruh. You know I am always in HUGE support of your craft and the C.O.L.O.U.R.S in this shoot are Fiyah.
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I love all the looks – I bought two bow ties this summer and this gives me the kick i need to wear them and Ioved how you styled the turtleneck dress wit the blazer and riding boots – this winter I’m all about layers.
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Raven
I looooove the authenticity of your posts. I just started following your work and I can’t wait to see more. Not only are you a good stylist, but a good teacher.
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I feel like I said it before this post actually got posted. Great work. Can’t wait to see what else you’ve been working on.
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I love the photos they are awesome and I must admit Apuje, you have perfected those looks since my black and white photos I shot of you on the hill!
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Young, Struggling and Styling
Wednesday, October 27, 2010
As I cooked breakfast for myself this morning, I decided to check my bank account. *thinks* If I could just add one more zero behind that one, I’d have ten whole dollars. iKID, iKID. But in all honesty, since starting my journey as a full-time fashion stylist and creative director, I’ve had to make numerous sacrifices for my craft. It’s rare I’ll go into a store and shop for myself anymore. The days of purchasing a $250 pair of jeans are over.com/whatwereyouthinkinganyway, and I can no longer financially justify my love of Ferragamos. *deep sigh*
Instead, all my money goes to sustaining my business, which of course includes PORK Bacon and Red Velvet. #NOM! As a stylist, you always need working capital for shoots, especially when styling agency-signed models. It’s the never-ending, buy-and-return process. Purchase merchandise for the shoot, pray to Sweet Baby Jesus, who lies ever-so peacefully in his manger that the model does not damage anything, then steam, re-tag, fold and return the merchandise to the respective stores. *bbm whew face* Talk about risky business!
If you continue to buy and return in the same stores, your face becomes familiar to the staff. Some stores have the right to refuse returns, so you have to be strategic. I look at returns as if I’m going to war. My battleship WILL NOT be sunk. I often purchase at one store’s location and return to another. If that’s not an option, I change the shift of when I return the clothes. I know of some stylists that have been stuck with hundreds of dollars in merchandise because the store refused the return. What’s an up-and-coming stylist to do?!?!
Well, some stores will allow a stylist to pull (borrow) clothing and accessories and pay a 20-30% restocking fee of the total. *bbm talk to the hand face* Did I mention that I’m an up-and-coming stylist??? LOL I need ALL of my dollars returned to me. Another option is pulling from designers and showrooms. Depending on your relationship, the pull could be free, come with a rental fee, or result in signing your life away for $30,000 worth of merchandise on a loan agreement. Not to mention, if the designer is located in a different city or country, the shipping fees you will incur. Essentially, you have to spend money to make money. You don’t want all your looks to be off the rack as you progress in your career.
To sum it all up, being a fashion stylist is not always glamorous, but it’s rewarding if you’re willing to put the work into building your brand. One cannot have tunnel vision when pursuing their creative passion; you have to look at the bigger picture. Most importantly you have to do it because you’re passionate. Sometimes that’s all you have…
Check out my video interview with WA2 for his Young, Fly & Broke series. I go into a little more detail about my life as a stylist. If you would like the recipe for my brown sugar cured bacon, shoot me an email. Enjoy!
28 Comments
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Raw, Authentic and honest. I like…don’t ever wait this long again to post. Good job my broda!!
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I know I’ve been slacking the past month or so, but I’ve had some great projects in the works. Hold me accountable broda. I need it.
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[...] This post was mentioned on Twitter by A. U. Kalu, A. U. Kalu, FAST by Ferracci, Elton [L10] Anderson, M.B.B. and others. M.B.B. said: RT @Apuje: NEW BLOG POST: Young, Struggling & Styling -> http://bit.ly/9IU2Wq I know its been a month, but check me out and comment tweeps! [...]
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Thank you for a new post (finally)! If you’re passionate and continue to work hard, you’ll definitely reap the benefits of your hard work. We all see nothing but success in your future!
I want to also share that b/c of you, I am now reading the Alchemist (I saw your recommendation to Bianca on twitter). I’m on that journey to find and truly understand my Personal Legend! There are some great lessons in that book.
If/When you have some free time, check out new posts on the blog
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The Alchemist is thebomb.com. Let me know your thoughts when you’re done.
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Arminta
You continue to inspire me and crack me up
I love what you’re doing! -
This hit close to home for me. I’m a young, developing photographer & money doesn’t grow on trees where I’m from either. I get paid for shoots, just to turn around & put that money into getting quality equipment. I also have to buy clothes for models from time to time. It’s a nasty game of give & take, but passion… that makes it aaaaaallll worth it.
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You can say that again…money does NOT grow on trees. It seems like you have the right idea Jai and you’re on the right path. Surround yourself with the right people and things will continue to progress!
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Chandia
Great post bro! I LOVE and respect your honesty. Its a reminder that the current sacrifice that I’m making for my dreams is the right thing to do. I wish you blessings and success. I’m cheering from the sidelines!
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Nice post…minus the bacon s/o.
D Anywho, you’re heading in the right direction. You had a passion, you went for it and I believe pretty soon, you’ll be rewarded back in dividends. Keep your head up. I think your broke days will soon be over.
Question: The shoot in Nigeria, was that your first time there? I haven’t been in 2…going on 3 years. *weeps* I’m feening for another visit.-
Gotta give Bacon a S/O! Speak it into existence…my broke days will be over! It was my 1st trip to Nigeria, but it won’t be last. Hopefully I’ll be able to get back next year. This Christmas would ideal.
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Great post. It was an interesting behind-the-behind of the scenes to styling. So do you stock up before shoots, or just get things as you see them, in hopes of using them later?
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I have a kit full of Men’s and Women’s accessories that I bring to every shoot. They always come handy. I stock up during clearance sales on re-usable pieces.
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great post! really shines a spotlight on your commitment to you craft. you can borrow a dollar or two anytime.
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Dr. Kathy Kane
Big Bro! I LOVE that you’ve decided to follow your passion, despite the hardships. This post should’ve come with a PayPal donation link…..and less pork bacon pics…. -_-
Anyways, you know that you have my support 100,000%! Wish I could match it with $…lol -
Kris Watson
Very enlightening and beneficial to someone whose been out of the circuit for a long time.
- Kris
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I am really proud of you. I’m happy to be your friend and in the company of someone so awesome. See you at the top my friend, even if we have to carry each other.
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26 Comments
Love this interview. Nice!
Very Nice article gentlemen!
Beaming with Rattler pride!
[...] Check out Theodore’s interview with Fashion Stylist and Creatie Director Apuje Kalu. Apuje Kalu was responsible for all Theodore’s styling and creative direction for the book cover photo shoot. Make sure you check out www.apujekalu.com for all of his work. Enjoy the interview: http://apujekalu.com/blog/expressions-of-a-man/ [...]
Enjoyed the article. Inspiring indeed! Keep pushing!
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