3WB-0

3whobelieve inc. ◊ i too can be president

Wednesday, June 30, 2010

September of 2009, I was asked to style and direct my first campaign for 3whobelieve inc. *bbm dancing face* with no budget and a week to execute in a city I did not live *bbm straight face*. Initially, this seemed like a daunting task, but hey, I graduated from a HBCU (Historically Black College or University) and have seen tougher times *waits for AMEN Corner to chime in & gives neighbor a high 5*. But honestly, what compelled me to take on this project was the message behind burgeoning brand and the story of its inception.

3whobelieve inc. was created by 3 friends, Bernice, Joy and Kristin who found inspiration and hope in the new birth of  freedom that now offers opportunities without limits to all Americans, regardless of race, creed, or color. The core mission of their brand is to design clothing that promotes positive messages to all people with a twist of style, funk, and social awareness. In addition to its clothing line, 3whobelieve inc. provides charitable funds to creative minds and effective institutions committed to empowering, uplifting, and inspiring people to be catalysts for positive change.

Check out this video for a behind the scenes view into how the project came together.

Video: i too can be president.

***Special thanks to Photographer, Elton Anderson, Make-Up Artist, Mia Scott, Videographer, George Twopointoh, and Lauren Grant for making this day possible.

10 Comments

  • courtney savoy · Posted Wednesday, June 30, 2010 at 10:35 am · Link · Reply

    i smile looking at these. bravo

    • Apuje · Posted Wednesday, June 30, 2010 at 10:58 am · Link · Reply

      Its a proud day for me as well Court! That’s one of my favorite t-shirts.

  • Adeleke · Posted Wednesday, June 30, 2010 at 10:52 am · Link · Reply

    Inspiring work man… Your talent keeps evolving.

    • Apuje · Posted Wednesday, June 30, 2010 at 10:59 am · Link · Reply

      Preciate ya my Naija Broda

  • Christian Allen · Posted Wednesday, June 30, 2010 at 9:35 pm · Link · Reply

    The Man, The Legend, The Kalu… Haha Great work bro… I’m starting a company this summer called, “I.T. PHOTOGRAPHY” in Tallahassee & you’re going to be my inspiration once again, to be the best that I can at what I do. If you have any suggestions or information for me while its still in the works, please let me know bro. This pics are FIRE. You are very versatile, aim for the STARS…

  • A Diva State of Mind · Posted Wednesday, June 30, 2010 at 10:56 pm · Link · Reply

    Beautiful photos!!

  • Rae Holliday of Stuff Fly People Like · Posted Tuesday, July 6, 2010 at 1:47 pm · Link · Reply

    Good STUFF !! Where’s my T Shirt?

  • Elliott Kiadii · Posted Tuesday, July 13, 2010 at 12:35 am · Link · Reply

    I would love to know where I can gain access to one of these shirts! Love inspirational tee’s like these!!!

  • Attayah Ali · Posted Wednesday, August 18, 2010 at 7:31 am · Link · Reply

    I saw this and should have known you were involved!! Love it… good concept, good energy, good people, good look. *two thumbs up*

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