Month: July, 2011

DCAF-0

2nd Annual Washington, D.C. Africa Festival

Saturday, July 30, 2011

When I initially started blogging, I saw it as a vehicle to share my work, love of PORK bacon and all things red velvet.  However, over the past year, I’ve witnessed the power of social media and giving my readers insight to my creative journey. When people believe in your work and see your passion, opportunities arise. So, when the director of the Washington, D.C., Mayor’s Office on African Affairs contacted me to create a fashion presentation for the 2nd Annual D.C. Africa Festival, I wasn’t surprised the referral came from one of my Twitter friends, @Lavender_Chic.

The festival’s goal is to educate people on issues pertinent to the African community, disseminate vital outreach materials and emphasize social entrepreneurship as a betterment tool for the African Diaspora. Additionally, the festival promotes the community’s positive legacy by highlighting Africa’s talent, resources and capability to compete in the global marketplace.

Increasingly, industry professionals have made efforts to merge authentic African techniques with high fashion. For the past few seasons, the tribal trend has been “en vogue” with inspirations from Africa leading the way. Designers such as Diane von Furstenburg, Ralph Lauren and Dries van Norten have all incorporated African fabrics or techniques into their lines.

As a Nigerian (Igbo Man*pounds fist to chest*) living in the DMV, I saw this as a vehicle to visually educate the community on the versatility of African and African-inspired fashion. Don’t worry; I made sure to leave the bamboo shoots and loin cloths at home. LOL iKID. iKID. The presentation was a voyage from traditional to contemporary and combined eastern and western culture. I pulled from Parfait Designs, Côté Minou and Zagodi Fashion with jewelry from Art Aya, Nanichi and LolaRo. Each of these designers helped me convey a fashion story through each look. Based on the feedback from the show, I know a few people will be adding a little bit of Africa to their wardrobes. #missionaccomplished

***Photographer, Dana Greaves of Art Aya, MUA, Zenab Mustafa of ZFaces Beauty







11 Comments

  • Akua · Posted Sunday, July 31, 2011 at 3:43 pm · Link · Reply

    It was a pleasure to see you work brother. I am proud of you and the wonderful job you do as not only a stylist, but a fashion lover and organizer. Thanks for the opportunity.

  • Damon · Posted Sunday, July 31, 2011 at 4:30 pm · Link · Reply

    Naija (with a little DC attitude courtesy ok Akua) LOL Good stuff!

  • A Diva State of Mind · Posted Monday, August 1, 2011 at 9:20 am · Link · Reply

    The looks are amazing!

  • Kelechi Kalu · Posted Monday, August 1, 2011 at 11:10 am · Link · Reply

    absolutely splendid. you all look amazing. best of yet, my little brother looks quite dashing! keep it up cuzzo!

  • ZFaces · Posted Thursday, August 4, 2011 at 6:05 pm · Link · Reply

    Well done! Nice meeting you!

  • Yolanda · Posted Friday, October 28, 2011 at 8:00 am · Link · Reply

    This is absolutely beautiful Apupu!!! Miami misses you.

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Sterling-17

From the Boardroom to the Weight Room

Thursday, July 21, 2011

I always enjoy styling my family and friends for events and photo shoots. It’s a testament to my skill, and speaks volumes of my craft when the people that knew me as an industrial engineer want to hire me as a fashion stylist. So, when I received the call about a photo shoot last August from Sterling, my good friend/fraternity brother, I was more than ready to make this brother FLY-ER!

Sterling works for the government, or as we say in D.C., “gubment,” and is a fitness model/bodybuilder on the side. He wanted some updates to his portfolio, so he flew to Miami Labor Day weekend for a small vacation and lifestyle photo shoot. During the offseason, Sterling is at his leanest maintained by a very strict workout and diet regimen.

After a long day of shopping and fittings, I thought we would indulge in some fattening grub, however I was sadly mistaken. Sterling whipped out this Ziploc bag of yams and an UNSEASONED, UN-FRIED chicken breast, then proceeded to have “dinner.” *deep, bacon-filled sigh* While my mind respected his regimen, my stomach politely walked to Five Guys and scarfed down a real meal.

The shoot was photographed by Creative Hostel co-inhabitant, Cendino Teme. I picked locations throughout South Beach and Miami to reflect Sterling’s personality and diverse looks. We had a great time working together, and I know it will not be our last. This shoot demonstrated the difference in lifting weights vs. lifting strips of bacon. I may have picked up some tips on physical fitness, but Sterling learned a thing or two about fashion.” Enjoy!

P.S.: The cigar was only for effect; no judgment.

















23 Comments

  • Fabo · Posted Thursday, July 21, 2011 at 5:56 pm · Link · Reply

    Why Sterling look like DJ Drama on the pay phone pic though…

    • Damon · Posted Monday, July 25, 2011 at 12:38 am · Link · Reply

      LOL @ Fabo & Kels…Not DJ Drama…But I have to agree. Good work per usual, Kalu….

  • E Mann · Posted Thursday, July 21, 2011 at 7:23 pm · Link · Reply

    You killed this Apuje! Very nice shoot!DOPE STYLE!

  • strong muscles · Posted Thursday, July 21, 2011 at 10:45 pm · Link · Reply

    Hope you’re updating daily.. Would love to read up on more of your posts!

  • A Diva State of Mind · Posted Thursday, July 21, 2011 at 10:55 pm · Link · Reply

    Yes please!!! :-)

  • Vivi · Posted Thursday, July 21, 2011 at 11:02 pm · Link · Reply

    You sure his other side side hobby isn’t being a model? Because he got that down pat. OMWord. Great, great photos. My favorite is him jumping over the rail. Nice. Fantastic job with the shoot, Apuje.

  • oh my damn he is FINE · Posted Friday, July 22, 2011 at 8:01 am · Link · Reply

    oh my damn he is FINE

  • kels · Posted Friday, July 22, 2011 at 8:55 am · Link · Reply

    Fabian… why was i thinking the SAME thing tho…. #dead

  • Michael · Posted Friday, July 22, 2011 at 8:57 am · Link · Reply

    This shoot is Dope… you can truly tell someone that takes their craft seriously, from those that simply put clothes together and take pictures. The pieces, the composition, everything! Great work Apuje!

  • Almarene Lowndes · Posted Friday, July 22, 2011 at 11:08 am · Link · Reply

    There is only one way to describe not only the photographs but the fashions you put together HOT!! Apuje you’ve always had a cutting edge and great sense of style. I only wish that I could hire you to ADD some style to this teachers life.

  • ANTONIO · Posted Friday, July 22, 2011 at 11:09 am · Link · Reply

    amazing job frat!

  • Cataanda J · Posted Friday, July 22, 2011 at 1:51 pm · Link · Reply

    Wow, NICE!!! Now why didn’t you call me for grooming???!! LOL =) Awesome work Apuje…

    • Apuje · Posted Friday, July 22, 2011 at 4:25 pm · Link · Reply

      LOL, this was before we met last September. Next time I’ll be sure to reach out.

  • Nicole Alexis · Posted Friday, July 22, 2011 at 6:10 pm · Link · Reply

    Puje, I know I am supposed to be looking at the styling here, but I must say your subject is distracting, to say the least. lol In all seriousness, you know how I feel, so in short…Apuje does it again!

  • Lelsey · Posted Friday, July 22, 2011 at 7:18 pm · Link · Reply

    What is his number? #jesustakethewheel I love the versatility of each outfit. He wears them all well. He actually wears nothing well too…

  • Bhoranie · Posted Friday, July 22, 2011 at 7:26 pm · Link · Reply

    Styling is on point and he’s a freakin hottie! LOL!

  • NowSayItWithMe · Posted Friday, July 22, 2011 at 7:27 pm · Link · Reply

    Good God. Bless your heart. Jesus take the wheel indeed. But.. Jesus can’t drive. Save us all.

  • Yarb · Posted Friday, July 22, 2011 at 7:38 pm · Link · Reply

    Dopeness! Loved this Apuje!

  • Carmen · Posted Friday, July 22, 2011 at 8:51 pm · Link · Reply

    Ummm he fine. Is he single. #famulife

  • She's Savvy · Posted Monday, July 25, 2011 at 1:19 pm · Link · Reply

    Love the styling choices Apuje! Your frat brother, aka the model, wasn’t too bad to look at either.

  • tanaka guns · Posted Thursday, July 28, 2011 at 6:13 pm · Link · Reply

    Great website man, hope it lasts :) Hope you keep updating, I will be back and read up on more of your interesting stuff :D

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RSWD-1

Rockin' Steady with Di'Ja

Wednesday, July 13, 2011

It is always a pleasure working with emerging recording artists. Not only are they purpose-driven and humble, but hungry. Often, that hunger and passion resonates throughout their sound and personality. The same can be said and much, much more about Nigerian/Sierra Leonean/Lebanese singer-songwriter, Di’Ja.

Last August, Di’Ja, born Hadiza Blell, reached out to me about styling and creative directing her next photo shoot. After listening to her hit single, Rock Steady, and reading her bio, I was excited to get to work with my first Nigerian-born starlet. *waves green & white flag* Di’Ja’s cultural background radiates through her unique sound as her music effortlessly merges pop, R&B and a hint of reggae. Like most Nigerians, Di’Ja is also degreed UP!  She earned dual bachelor’s degrees with majors in psychology and biology, before pursuing what she knew to be her destiny: entertainment.

Her energy is infectious. If you ever have the opportunity to meet Di’Ja, you’ll know what I mean; people gravitate toward her as if they already know she’s a superstar. Once Di’Ja and I had our initial consultation, I knew I had to bring my ‘A’ game. The looks had to match her diversity in sound and culture without losing her as an artist. Di’Ja’s unique personality simply had to emanate through every look. I immediately enlisted the help of some amazing designers to bring my vision to life:

Dominique Auxilly: Look (1 &3), coral dress, and look (7), pewter dress.
Parfait Designs by Esosa: Look (4), unity skirt.
Delilah Johnson: Look (5), babydoll dress.
Artistic Aya: Look (5), paper earrings & bracelet and printed purse.

After pulling from designers, I went shopping to complete each look, and found great pieces from Betsey Johnson, Urban Outfitters, H&M, Steve Madden and ALDO. The mix of custom designs and off-the-rack pieces were the perfect fusion for the shoot.

As a fashion stylist, it is not only important to listen with your ears, but also with your eyes. Clients speak to you in many different forms and it’s your job to pick up on the minute details. Where possible, I infuse elements of my clients’ personal style. It provides them a fresh perspective on how to wear pieces in their current wardrobe. Using some of Di’Ja’s jewelry and shoes for this shoot ultimately helped her own each look.

The story below is what happens when an amazing team works with an even more amazing artist.

***Photographer, Elton Anderson, Hair Stylist, R. Nicole Jenkins, MUA, Leontyne Reaves

29 Comments

  • Damon · Posted Wednesday, July 13, 2011 at 11:36 pm · Link · Reply

    Okay, kay, kay… Impressive as usual! Keep up the good work.

  • A Diva State of Mind · Posted Thursday, July 14, 2011 at 12:17 pm · Link · Reply

    Gorgeous photos!!

  • Kaven · Posted Thursday, July 14, 2011 at 2:29 pm · Link · Reply

    Great write up and equally amazing images! I love Di’Ja’s sound. Looking forward to hearing more.

  • Chuckcity · Posted Thursday, July 14, 2011 at 4:24 pm · Link · Reply

    Wow.. this is dope. I know Elton and i he does amazing work. Very exciting…

  • Lelsey · Posted Saturday, July 16, 2011 at 8:40 am · Link · Reply

    I’m an aspiring fashion stylist and I really appreciate the tips you provide in your posts. I hope you continue letting us be apart of your journey. YOUR ROCK!

  • Bernice Innocent · Posted Saturday, July 16, 2011 at 9:11 am · Link · Reply

    Ummmm where can I get the jacket in the second to last row of pictures? I am serious Apuje!!! :) No Really, I am Serious.

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PDA-4

Stop Holding Your Talent Hostage

Friday, July 8, 2011

“Well, well, well … fancy seeing you. I was beginning to think a creative professional no longer lived here.” This is what I imagined my blog would say if it could talk. Many moons ago, I asked you to join me on my creative journey. However, it’s difficult to be a passenger when I’m not walking, when access has been denied, or when I’m holding my talent hostage.

While in NYC a few weeks ago, enjoying fish, grits and my signature bacon, the topic of my blog came up. *bbm can’t watch face*  As I devoured the last bit of @ellegee47′s grits and body rolled with @jovizi the conversation got real. *cues opening from MTV’s series, Diary* “You think you know … but you have no idea.”

My issue was two-fold. For months, I’d been working on some amazing projects with great teams. (Judging by the October date of my last post, you wouldn’t know.) I felt growth with every shoot and saw the depth and range of my portfolio increasing. As a fashion stylist, I was elated! Then I thought, “I’m going to wait until after this next shoot before I update my site and blog. No, no, wait … after I get THESE images back from THIS shoot, I’m going to post.” By the time I got a handle on everything, it was May. All I could do was shake my head. I had become paralyzed by perfection. #Shoutout to Tia Smith.

Secondly, the more I hustled to build a stronger portfolio, the more I compared my work to other fashion stylists who’d been in the industry for YEARS. I started to think my portfolio was not on par with those I admired. It had reached the point where I actually could not stand looking at my work. It was a vicious cycle.

After completely revamping my website (coming soon), I had to take step back and have a few conversations with my family from the Creative Hostel. They helped me put my artistry in perspective. You can never measure your success by that of others. Everyone has a different journey and ordered steps; you just have to be prepared to walk. Suddenly in the background, I heard a voice. Is that you Kirk Franklin?!?! Is the storm over now??? You sure, because I’m putting away my trench coat, umbrella and galoshes. I’m finally ready to release my talent from bondage.

In an earlier post, I discussed the goal of getting my work published and the pitfalls of chasing tear sheets. Well, a lot has happened since that post. My work has been featured in a several publications, with more on the way. *bbm party face* I want to share my very first tear sheet from the December issue of T&M Magazine. Shot by Joao Carlos in a penthouse on Miami’s South Beach, Perdida De Amor (Lost Love) delves into the soul of a woman whose husband has gone astray. I hope you enjoy viewing the images as much as I did styling them.

Special thanks to @lmoney21, @L10_MIA, @ellegee47, @HewbieMac, @carmtasticc, @Dino_Teme, @jovizi, @EUmphery & @ELLEvation.

***Photographer, Joao Carlos,  Model, Marie Charlotte (Next Miami) Hair/MUA, Sindy Perez & Jenna Marie Streitenfeld


27 Comments

  • A Diva State of Mind · Posted Friday, July 8, 2011 at 12:21 pm · Link · Reply

    “You can never measure your success by that of others. Everyone has a different journey and ordered steps; you just have to be prepared to walk.” AMEN!!! This is something I have to remind myself of daily.

    Congratulations on having your work published! The photos from the T&M Magazine look great; definitely feeling the Lady Gaga inspiration. Glad to see you’re back on the site; can’t wait to view more!

  • Bhoranie · Posted Friday, July 8, 2011 at 12:33 pm · Link · Reply

    Dopeness! Was Truly inspired by your blogpost! Congrats on your tearsheet!

  • Ty · Posted Friday, July 8, 2011 at 12:37 pm · Link · Reply

    GREAT imagery. Joao is an amazing photog and Gina is a kick ass retoucher.. Love those images!

  • Bernice Innocent · Posted Friday, July 8, 2011 at 12:39 pm · Link · Reply

    Great Stuff Apuje! Way to Go For Your Dreams! Big Congrats :)

  • Carmen · Posted Friday, July 8, 2011 at 2:05 pm · Link · Reply

    Doper than Dope!!

  • Jenna Marie · Posted Friday, July 8, 2011 at 2:34 pm · Link · Reply

    So proud of you and hoping we cross paths again soon!

  • Nick Payne · Posted Friday, July 8, 2011 at 3:08 pm · Link · Reply

    Those are terrific shots! Keep up the good work Apuje!

  • Yarb · Posted Friday, July 8, 2011 at 6:00 pm · Link · Reply

    Your work speaks for itself. You have a gift! I am inspired. Keep it up! Also, thanks for being transparent in your post. I think everyone can relate to the paralysis you spoke of. Thanks for sharing.

    • Apuje · Posted Wednesday, July 13, 2011 at 4:16 pm · Link · Reply

      Thanks for the constant support Yarb!

  • Jag Saint Joi · Posted Friday, July 8, 2011 at 6:15 pm · Link · Reply

    Insanity!!! Once again my broda has delivered. The shoot looks amazing. I can see the growth and I am so very proud of you. You are sure on your way there my friend. Please remember the journey once you reach the destination. It is pivotal you continue to share these types of stories….inspiration comes in all forms.

  • Whit · Posted Friday, July 8, 2011 at 7:15 pm · Link · Reply

    WOW Apuje! This shoot is amazing! I love every single thing about it. Just gorgeous!

  • Tia · Posted Saturday, July 9, 2011 at 2:44 pm · Link · Reply

    Thanks so much for the shout out! I have been waiting on a new blog post. I am so glad you have allowed yourself to be released from your self imposed bondage. Accepting that we are constantly on a journey and never perfect can sometimes be a challenge. Your work however is amazing and always has been, I am glad that you are continuing to progress. Congrats on your tear sheet, I am sure many more will follow because your talent is unmatched.

  • kia flowers · Posted Saturday, July 9, 2011 at 4:40 pm · Link · Reply

    I like Beyonce’s music but I am finally starting to respect her as an artist because NOW I am believing/ relating to what she has to say. I say that because I have heard her say several times now, that she doesn’t compare/compete w/other artists she competes against herself. she strives to elevate to a new level in all that she does. That’s how we have to be. Because people love different things. Have you ever noticed how many small businesses thrive because people have preferences. Think about all the Ereaders out there! Its a matter of personal preference. so from one creative person to another, I am glad you are tossing the shackles away and letting your creativity flourish.

    • Apuje · Posted Wednesday, July 13, 2011 at 4:14 pm · Link · Reply

      I completely understand what you’re saying Kia. I gained more of an appreciation for Beyonce once I saw her special on VH1.

  • C Grange · Posted Sunday, July 10, 2011 at 5:25 pm · Link · Reply

    Welcome back bro. and the work looks AMAZING! I see Apuje in these shots but on a whole different level. The class and elegance in the accessories is SO you. but the visual Eclecticism…. brand new level of Gordon Gartrell outchea! Major Props bro.

  • Damon · Posted Sunday, July 10, 2011 at 11:15 pm · Link · Reply

    Nice! Keep up the good work.

  • Arminta · Posted Tuesday, July 12, 2011 at 2:25 pm · Link · Reply

    So happy to see that you are back! I missed seeing your posts! Awesome work as always!

  • J. Bland · Posted Wednesday, July 13, 2011 at 11:46 am · Link · Reply

    Apuje great post man! Eyes have not seen… the things you will create for the world with your talents! I believe that. I’ve seen tremendous growth in your work and I know I haven’t seen half of what you’re capable of. And lets talk about these one-liners in this post… “I had become paralyzed by perfection.” “You can never measure your success by that of other” “Everyone has a different journey and ordered steps; you just have to be prepared to walk.” “I heard a voice. Is that you Kirk Franklin?!?! Is the storm over now???” — You gave me four great tweets just like that. Keep up the good work! Proud of you!

  • Cris · Posted Wednesday, July 13, 2011 at 3:57 pm · Link · Reply

    This was AMAZING!!! Definitely inspiring and beauty images!!! Love everything about this. Congrats

  • Kip · Posted Friday, July 22, 2011 at 9:40 am · Link · Reply

    This is DOPE! Proud of you homie. Keep doing your thing. Soon the stylists that you look up to will be blogging about you.

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